Upward Digital LLC – Services

Upward Digital offers a range of services for its clients, to help them build the story, create the packages, build the business, and attract premium revenue. These services are customized for the needs of the business.

DEFINING THE SALES STORY			CREATING SALES PRODUCTS
	Where does your site or content fit, and why should it get premium ad dollars? Upward Digital creates unique selling strategies supporting your site and its uniqueness. This includes audience research, review of competitive landscape, and accurate positioning for the market.			How can brands integrate into your unique site or content experience? Upward Digital creates and defines your premium sales products menu, including the standard ad unit mix, standard integration opportunities and sponsorships, and custom solutions, as well as pricing.

CLIENT STRATEGY			SALES PACKAGE DEVELOPMENT
	What advertisers should approach and how? Upward Digital defines key advertising verticals and accounts most appropriate for audiences consuming the content. We will also build collaborative selling approaches and pitches that will attract client buy-in and engagement.			What unique content initiative or event could be sponsored? Upward Digital works with your product and editorial teams to develop sales packages around your key editorial initiatives, or proposed content expansions. These “partnership” packages will allow advertisers to integrate with custom experiences, while allowing you to develop your site or content.

CREATIVE SERVICES & PRODUCTION			SALES TEAM DEVELOPMENT
	Need cutting-edge ad units and impactful integrations to attract ad dollars? Upward Digital offers a suite of creative services to mock and build these cutting edge ad integrations and solutions that will demonstrate your abilities to deeply integrate advertisers’ messages into your site or content’s experience.			Need to hire and/or train a sales team on how to carry your story to premium clients? Upward Digital can build the direct sales team that you need, train them on the core mission of the site or content initiatives you have built. Additionally, we can accompany them to client meetings to help in the sell and make sure they are on message.

SALES REPRESENTATION			NEW PLATFORM SALES
	Don’t want to hire a direct sales team or develop a sales operations infrastructure? Upward Digital can provide sales representation of your site or content to clients, as well as help you set up your sales operations to run the right ads.			Have a mobile or social networking content strategy, but no sales strategy? Upward Digital creates selling approaches for new distribution platforms, including mobile apps, social networking sites, social gaming, and sponsored syndication.